Nigel Sylvester x Air Jordan 4 OG SP

Overview

Nigel Sylvester returned with another Jordan 4 collab, this time fusing BMX influence with premium 'Firewood Orange' tones. The silhouette was fresh, the materials premium, and the hype justified. While the retail was higher than most, the demand was strong and resale climbed quickly across StockX, GOAT, and boutique resell platforms.

The Move That Made It

Discord alerts led members to early raffles and exclusive drops.

Success strategy focused on targeting larger UK/EU boutiques with higher allocation.

Group guidance helped filter risky vs. high-margin sizes.

Many members chose to quick-flip at the peak in the first 48 hours.

Timeline: How It Played Out

First Images Leak Online

04/03/2025

Sneaker insiders drop early shots of the “Brick by Brick” AJ4, igniting Discord chats and Instagram comment threads.

Nike Confirms the Drop

07/03/2025

Nike updates SNKRS Pass (NYC region on 7 March) and global raffle entries open by 12 March, with official images and release date published.

Launch Day Frenzy

14/03/2025

The AJ4 drops via SNKRS and select retailers; high traffic crashes some sites, early-access links help members secure pairs, and raffles see few true winners.

Profits Realised

15/03/2025

Quick flippers lock in ~£200 profit per pair; clean sizes maintain resale values around £430+ on StockX and eBay in the days after release.

Useful Links / Resources

▶️ StockX

▶️ GOAT

▶️ Laced

▶️ Sole Supplier

▶️ eBay Sold Listings

Final Thoughts

Despite the high retail, this Jordan 4 release delivered reliable profit. The collab power of Nigel Sylvester, combined with a well-executed release strategy, paid off. It’s a reminder that community alerts and timing still rule the resell game.