Travis Scott x Air Jordan 1 Low OG Velvet Brown

Overview

The Travis Scott x Air Jordan 1 Low OG 'Velvet Brown' was an instant hit in the sneaker world. Combining the artist’s iconic reverse Swoosh with a muted brown and sail colorway, the drop catered to both hype collectors and serious Jordan fans. As with previous Travis collabs, supply was limited, driving resell prices sky-high within hours.

How the Group Played It

Early alerts gave members an edge with raffle entries and SNKRS draws.

Heat map predictions helped identify top-resale sizes.

Group strategies leaned toward holding pairs for max resale after initial hype wave.

Members coordinated listings across StockX, GOAT, and eBay for market control.

From Rumour to Resell: The Travis Timeline

Early Leaks Stir Hype

02/11/2024

Sneaker insiders began leaking images and rumours of the “Velvet Brown” collab, lighting up blogs, Discord channels, and forums with anticipation.

Official Drop Announcement

05/11/2024

Major outlets like GQ confirmed the collab and release date—showcasing the suede “Dark Mocha” colorway with backward Swoosh and Cactus Jack emojis.

Release Day (Global)

21/12/2024

The sneaker officially dropped worldwide via Nike SNKRS, select boutiques, and Travis Scott’s site, retailing at $150 (£125–£135)

Resell Action Peaks

22/12/2024

Within 48–96 hours post-launch, resale prices stabilized between £400–£450, with many launch-week flips locking in peak profits.

Useful Links / Resources

▶️ StockX

▶️ GOAT

▶️ Laced

▶️ eBay Sold Listings

Final Thoughts

Another Travis Scott collab, another big win. The AJ1 Low OG 'Velvet Brown' delivered high returns for those who moved quickly. Group coordination, early access, and resale discipline made this one of the smoothest plays of the season.