Gold PRIME Bottle + Cap

Overview

In a campaign promoting their $500K solid gold bottle, PRIME began handing out free gold bottles and matching caps to participants outside their promo store at 1/15 Shaftesbury Ave, London. While the main prize requires cracking a code, even the consolation prize — a free plastic gold bottle and cap — quickly became a high-demand collectible.

With resale values reaching £70+, and no purchase required, this is one of the rare flips that rewards anyone willing to show up and queue. Long lines formed quickly, but for those who committed the time, it paid off instantly.

Breaking Down the Flip

The bottle and cap were completely free, handed out to anyone who queued at PRIME’s Shaftesbury Ave promo store.

Players who didn’t win the £500K prize still received the exclusive gold bottle and cap as a consolation.

Hype from collectors and fans pushed resale prices to £70+ almost immediately.

PRIME’s branding and scarcity made the item feel premium, despite the zero retail cost.

The only drawback was queue time, but with no financial risk, this was an easy win.

Timeline: From Game Launch to Flip

£500K Gold Bottle Game Launches

15/06/2025

PRIME kicks off a high-stakes giveaway. Players race to guess the winning code for a real solid gold bottle — buzz spreads fast.

Shaftesbury Ave Giveaway Begins

20/06/2025

Physical pop-up opens in London. Long queues form as fans receive free metallic gold bottles and caps on-site.

Viral Hype Erupts

21/06/2025

Social media floods with gold bottle flex posts. Influencer reels and Discord pings drive a spike in resale curiosity.

Flips Hit £70+ on eBay

22/06/2025

Zero-cost street grab turns instant flip — eBay listings push past £70 for bottle and cap sets. Easy win for those in line.

Useful Links / Resources

▶️ Google Maps – PRIME Shaftesbury Pop-Up

▶️ eBay UK – PRIME Gold Bottle Listings

▶️ TikTok – PRIME Bottle Queue Videos

▶️ PRIME Official Site

Final Thoughts

This flip proves that sometimes the best ROI is standing in the right queue at the right time. With zero retail cost, the Gold PRIME bottle and cap giveaway rewarded effort and patience — and turned a promo stunt into a solid £70+ flip.

The hype train behind PRIME shows no signs of slowing down, and this gold variant will likely hold novelty and collector appeal long after the promo ends. If you snagged one, congrats — that’s the cleanest flip of the month.