KFC X G-SHOCK - Limited to 11

Overview

KFC UK partnered with Casio’s G‑SHOCK GA‑2100 to celebrate Japanese Christmas tradition. With just 11 watches total, one dropped each day from 14–24 December at 11:11 am GMT via a Shopify flash giveaway. No purchase needed—winners lucked out. For resellers, the rarity and collectibility made it a standout flip.

Flip Breakdown

Zero barrier to entry–no cost, but near-impossible to manually cop without bots.

Daily drip launch–11 total, each released at 11:11 am across 11 days.

High-value resale–eBay sold for £768 for #7 of 11, evidence of strong aftermarket demand.

Cultural crossover hype–combines G‑SHOCK durability with KFC branding and Japanese tradition appeal.

Countdown to Cash: Flip Moments

First Giveaway Rolls Out

14/12/2024

The first of 11 watches is awarded at exactly 11:11 AM. Early winners emerge via KFC’s online activation.

Final Watch Drops

24/12/2024

The 11th and final unit is given away on Christmas Eve, closing the ultra-limited release.

Resale Listings Appear

31/12/2024

eBay listings surface ranging from £600 to £800. Hype builds over the numbered edition pieces.

Sale Confirms Market Value

24/03/2025

Piece #7/11 sells for £768 (fees included), validating resale projections and collector demand.

Useful Links / Resources

▶️ Hypebeast: KFC x G‑SHOCK Collab

▶️ G‑Central: Promotional Coverage

▶️ eBay Sold Listing – #7/11 Watch

Final Thoughts

Flipping this was the ultimate long shot—free entry, near-zero chances manually, but total payoff when successful. With a confirmed sale of £768+, those few lucky winners saw astronomical returns without spending a penny. For resellers able to bot or access early alerts, this was pure upside—zero downside, sky-high rarity, and collector hype all in one.