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KFC UK partnered with Casio’s G‑SHOCK GA‑2100 to celebrate Japanese Christmas tradition. With just 11 watches total, one dropped each day from 14–24 December at 11:11 am GMT via a Shopify flash giveaway. No purchase needed—winners lucked out. For resellers, the rarity and collectibility made it a standout flip.
Zero barrier to entry–no cost, but near-impossible to manually cop without bots.
Daily drip launch–11 total, each released at 11:11 am across 11 days.
High-value resale–eBay sold for £768 for #7 of 11, evidence of strong aftermarket demand.
Cultural crossover hype–combines G‑SHOCK durability with KFC branding and Japanese tradition appeal.
14/12/2024
The first of 11 watches is awarded at exactly 11:11 AM. Early winners emerge via KFC’s online activation.
24/12/2024
The 11th and final unit is given away on Christmas Eve, closing the ultra-limited release.
31/12/2024
eBay listings surface ranging from £600 to £800. Hype builds over the numbered edition pieces.
24/03/2025
Piece #7/11 sells for £768 (fees included), validating resale projections and collector demand.
▶️ Hypebeast: KFC x G‑SHOCK Collab
▶️ G‑Central: Promotional Coverage
▶️ eBay Sold Listing – #7/11 Watch
Flipping this was the ultimate long shot—free entry, near-zero chances manually, but total payoff when successful. With a confirmed sale of £768+, those few lucky winners saw astronomical returns without spending a penny. For resellers able to bot or access early alerts, this was pure upside—zero downside, sky-high rarity, and collector hype all in one.
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