
This Magic: The Gathering x Lord of the Rings crossover brought serious hype — and serious profit — with pre-release buyers flipping unopened boxes.
Following the smash success of the original Elden Ring, many expected the Nightreign Collector’s Edition to perform similarly well. But unlike prior drops, this one fell flat in the UK resale market due to one key factor: oversupply.
Although initial listings hinted at strong sales potential, major retailers like Amazon and Smyths still show active stock, with no visible aftermarket price lift. The preorder model (payment on dispatch) allowed flippers to assess the market risk-free — and the writing is now on the wall.
Retail price from some platforms like Amazon hit £179.99, but Smyths offered it for £129.99 — making it more tempting for flippers.
Features include exclusive packaging and in-game bonuses, but no standout resale driver like statues or numbered items.
Early signs of demand were misleading — the UK market showed no real sell-through.
Discord groups began advising mass cancellation before the 30 May release to avoid being stuck with low-margin inventory.
Unless you’re happy to break even or lose a bit for “lunch money,” this one’s best avoided.
01/04/2025
Announcement triggers instant hype. Community compares it to the OG Elden Ring CE, which had strong past resale history.
16/04/2025
Listings go live on Amazon and Smyths. No upfront payment required, making it a low-risk speculative entry for flippers.
01/05/2025
Ample stock still available. Resale market in the UK shows no signs of movement — Discord signals go quiet.
30/05/2025
Units ship. Members without confirmed buyers are advised to cancel before dispatch. Flip marked cold — no alerts issued post-launch.
Not all collector’s editions are created equal — and Elden Ring: Nightreign proves it. Oversupply, weak collector incentive, and poor aftermarket signals combined to make this a non-starter in the UK resale scene.
Thankfully, with payment-on-dispatch, there’s no actual cash loss if cancelled in time. This was a flip that looked good on paper, especially with the game’s legacy, but couldn’t generate demand. If you’re holding, move quickly — or walk away clean.
This Magic: The Gathering x Lord of the Rings crossover brought serious hype — and serious profit — with pre-release buyers flipping unopened boxes.
This Kickstarter-backed TCG exploded in value — turning a £100 booster box into £300+ and full cases into £2,200+ resells.