MTG - LOTR - Tales of Middle Earth

Overview

Wizards of the Coast teamed up with Lord of the Rings to release the Tales of Middle-earth set — and the hype centered around one legendary card: The 1-of-1 Serialized Ring. This single-card chase created a buying frenzy, especially for the Gift Bundle and Collector Booster Box, the only two sets that could possibly contain it.

With stock quickly going OOS in the US, demand soared in the UK as well. Members were tipped off early via Discord and advised to buy and flip before the chase card is found, as value drops dramatically once it’s pulled.

How the Flip Played Out

Discord members received detailed breakdowns of which boxes had real flip value.

Amazon and Game.co.uk listed early pre-orders with no upfront payment, giving members risk-free entry.

Within days, resell listings began surfacing at £105+ — especially for Gift Bundles.

Community consensus: flip fast before the ring is pulled, or risk value dropping to near retail.

Timeline: From Announcement to Flip Window

Pre-Orders Go Live

01/06/2023

Amazon and GAME list Collector Boxes and Gift Bundles. Discord alert drops with buying strategy and SKU breakdown.

Orders Secured

03/06/2023

Members bulk-order with refund flexibility, locking in stock before hype escalates — no upfront payment required.

Resale Listings Begin

15/06/2023

Listings pop up across marketplaces from £105 for Gift Bundles to £500+ for Collector Boxes — buyers chase the fabled 1/1 Ring.

Flip Window Active

30/06/2023

Sales surge while the 1/1 Ring remains undiscovered. Market stays hot for sealed units as collector FOMO peaks.

Useful Links / Resources

▶️ Amazon – Gift Bundle

▶️ GAME – Gift Bundle

▶️ Amazon – Collector Booster Box

Final Thoughts

This was a high-stakes flip with controlled risk — a perfect case of “buy now, cancel if needed.” While everyone chased a six-figure card, House of Resell members secured smaller, guaranteed flips on the sealed products. With smart timing, 56.7% ROI was on the table before the hunt even ended.