Amazon Prime Day 2025: How to Know If You’re Getting a Real Deal Using Keepa

Introduction: Don’t Fall for Fake Deals

Prime Day is known for big savings—but many discounts are inflated or misleading.

Some items are marked down from fake "was" prices or artificially raised MSRPs.

For resellers, a bad deal can kill profit margins.

What is Keepa and Why It’s Essential

Explain Keepa as a free Amazon price tracking tool.

Show how it logs price history for millions of products, including lightning deals.

Mention the browser extension (works with Chrome/Firefox/Edge).

How to Use Keepa on Prime Day

Walk readers through how to:

Install the extension.

Visit an Amazon product page and see the price history chart.

Spot price drops vs. inflated pricing (e.g., “was £139.99” but it’s always been £89.99).

Highlight how Keepa tracks:

Amazon’s own price

Third-party sellers

New vs. Used prices

Lightning Deal prices

Real Examples from Past Prime Days

Show screenshots (or just describe examples) of fake Prime Day discounts.

E.g., a gaming mouse that shows 50% off, but Keepa reveals it’s been that price for months.

Flip side: show a real deal where Keepa confirms lowest-ever price.

Why This Matters for Resellers

Buying “deals” that aren’t real kills ROI.

Keepa lets you:

Spot rare price drops worth flipping

Avoid overpaying

Time your buys better (e.g., if a product hits its lowest price in October, not July)

Other Tools to Combine With Keepa

CamelCamelCamel – another price tracker.

Fakespot – check seller credibility.

BuyBotPro / SellerAmp (for Amazon arbitrage) – optional if you're going deep into FBA.

Final Tips for Prime Day Success

Plan what you want before the hype starts.

Use Keepa proactively—don’t just impulse buy.

Track items in advance so you get alerts when they drop.

Conclusion

Prime Day is a goldmine only if you know what to look for.

Keepa turns the guesswork into data—and that’s exactly what smart resellers need.