Topps Chrome x VeeFriends - Hobby Box

Overview

On 10 May 2025, Fanatics Collectibles on Regent Street, London hosted an in-store event for the launch of the Topps Chrome x VeeFriends Hobby Box. Retailing at £130, this crossover product merged the popularity of Topps Chrome card stock with Gary Vaynerchuk’s VeeFriends IP — and scarcity drove immediate resale success.

The UK online drop released fewer than 50 boxes, meaning in-store was the only viable entry for most resellers. Event timing ran from 6–8PM, but those who queued hours in advance were the ones who secured product. Boxes started flipping for £250+ shortly after launch, especially for sealed units sold to US and global collectors.

Breaking Down the Flip

Retail was £130 in-store — with eBay and StockX resale reaching £250–£300 by the following day.

Supply was minimal; the UK online release sold under 50 boxes, and the in-store release was just as tight.

The best flips came from sealed box sales, with some graded cards also gaining traction later.

Buyers queued from as early as 4PM despite the 6PM start — demand built steadily through Discord and Twitter.

It was a true one-shot flip — no restocks, no risk, and strong aftermarket appeal.

Timeline: From Queue to Cash

Launch Confirmed by Topps

01/05/2025

Topps officially announces the VeeFriends collab — exclusive in-person drop at Fanatics London on 10 May from 6–8 PM. Discord prep begins.

Queue Forms Early on Regent Street

10/05/2025

4 PM - Buyers line up two hours before release. Strict FCFS system in place — in-store stock capped and enforced per person.

Hobby Boxes Released at £130

10/05/2025

6 PM - Doors open. Each buyer grabs a box — sealed Chrome x VeeFriends editions fly off shelves in minutes.

eBay Listings Hit £250+

11/05/2025

11–12 May 2025 - Early flips push £250–£280 on eBay. Global collector hype, NFT crossover appeal, and Chrome scarcity all fuel the surge.

Useful Links / Resources

▶️ Ripped by Topps – VeeFriends Chrome Info

▶️ eBay UK – VeeFriends Chrome Hobby Box Listings

▶️ Google Maps – Fanatics Collectibles London

Final Thoughts

This was a classic limited queue flip: low risk, high margin, and a strong brand crossover. Topps Chrome has collector loyalty, and VeeFriends brought a broader hype culture into the mix.

Locals who showed up early walked away with double-your-money returns — and sealed box demand remained strong even after event day. With Gary V’s brand still pulling Web3 + mainstream crossover fans, this is one collab to watch long-term too.