Molly Mae x Maebe - London Pop Up

Overview

On 21 September 2024, influencer and entrepreneur Molly Mae launched her fashion label ‘Maebe’ with a one-day-only pop-up in London. Tickets were free but extremely limited, and attendees gained access to exclusive merch — including a limited-run bag and vest, each priced at £30.

Thanks to Molly Mae’s massive online following and the exclusivity of the in-person event, resale potential spiked fast. Just hours after the drop, early buyers reported confirmed flips at £150, with buy-it-now listings already sitting above £200. With hype and inventory capped by ticketed access, this flip rewarded those who moved fast and listed early.

Breaking Down the Flip

Entry was free — tickets to the event went live days in advance and were strictly limited to two per person.

In-store items included an exclusive vest and bag, each selling for £30, only available to attendees.

One confirmed resale at £150 set the tone, with eBay listings now floating over the £200 mark.

Molly Mae’s fanbase helped drive instant sellout and demand, especially across Gen Z fashion resale channels.

This flip worked best for those who secured early ticket slots and moved stock fast while hype remained high.

Timeline: From Ticket to Flip

Free Ticket Drop Opens

02/09/2024

Tickets go live at 6 PM — 2 per person max with strict ID check. Slots vanish in minutes as hype spreads across socials and Discord.

Pop-Up Launch at Timed Entry

21/09/2024

Exclusive merch drops in-store only. Timed-entry queues run all day, with high demand for core apparel pieces.

Resale Begins Instantly

22/09/2024

Early flippers list hoodies and limited items at £150–£200+. Some pieces go higher due to sizing scarcity and influencer hype.

Listing Surge Continues

30/09/2024

Bulk listings roll in as more attendees flip their hauls — prices hold steady on top-tier items, while others begin to settle.

Useful Links / Resources

▶️ eBay UK – Molly Mae x Maebe Listings

▶️ Maebe Official (Instagram)

▶️ TikTok Flip Hype – #maebepopup

Final Thoughts

Molly Mae’s Maebe launch was built for flipping — free access, limited merch, and influencer-level hype created the perfect resale storm. For just £30, early buyers walked away with £150+ profit per item, and the exclusivity of the event made supply incredibly tight.

As with most creator-led drops, the key to success was being first. If you landed tickets and moved fast, this flip proved once again that clout converts to cash — especially when merch is locked behind a velvet rope.