Jellycat Fish & Chips Experience Selfridges London
Overview
Jellycat launched three new characters as part of its Fish & Chips Experience inside Selfridges London — Amusable Sausage, Michelle Mussel, and Onnie Pickled Onion. With a combined retail of £83, early visitors were able to book plush-collecting time slots and flip the set for £120–£130 on platforms like eBay.
While Pickled Onion and Michelle Mussel were available off-the-shelf, Amusable Sausage required booking the experience slot. That made full sets more valuable and harder to obtain in a single visit. Resellers who listed quickly before mass availability found the best margins — Jellycat demand is high, but resell drops sharply once the market floods.
Breaking Down the Flip
The plushes retailed as a set for £83, with Sausage available only via booked experience slots.
Complete sets flipped for £120–£130, but individual plushes like Pickled Onion continued to sit on shelves.
Early movers benefited from scarcity — as restocks hit, prices softened and ROI narrowed.
Jellycat has a global collector base, with GSP sales continuing even after domestic resale cools.
A great local flip for Londoners, but success relied on booking experience slots ahead of time.
Timeline: From Shelf to Flip
Expansion Announced by Jellycat
05/05/2025
Jellycat confirms three exclusive plush characters launching at the in-store Fish & Chips Experience — hype builds fast in collector groups.
Selfridges Launch Day
12/05/2025
In-store stock drops: Mussel and Onion available on shelves; Sausage character requires advance booking. Queues form early.
Resale Listings Surge
13/05/2025
Complete sets listed at £120–£130, with overseas buyers pushing even higher. Discord confirms multiple flips in 24 hours.
Stock Grows, Prices Ease
30/05/2025
As more customers access the event, resale premiums cool off — limited window for top-tier margins closes.
Useful Links / Resources
▶️ Jellycat – Fish & Chips Collection Info
▶️ Selfridges Toy Department – Booking Page
▶️ eBay UK – Jellycat Sausage/Mussel/Onion Listings
▶️ Google Maps – Selfridges London (4th Floor)
Final Thoughts
Jellycat drops continue to blur the line between toys and collector items — and this Selfridges-exclusive set was no exception. With novelty characters, brand cachet, and global appeal, this was a great flip for locals with early access.
The key was speed. Buyers who booked slots early and listed sets before market saturation secured solid ROI. For those watching future Jellycat releases, the formula is clear: book fast, list faster.