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George T. Stagg 2022

02/12/2022
HOR Staff
Estimated 1 min to read
Whisky Hub
Purchase Price
£250
Resell Price
£500
Return on Investment
100%

Overview

George T. Stagg is one of the most revered names in American bourbon, and its 2022 release came with heavy demand from whiskey collectors and resellers alike. Paired with Whiskey access and exclusive release options, this drop gained attention beyond traditional spirits buyers. The rarity of this release, combined with brand prestige and controlled allocation, led to a clean double-up for flippers.

How the Flip Worked

Members were alerted early via Discord and had access to retailer listings like Milroy’s of Soho.

Whiskey communities flagged this release due to its aging profile (15 years+) and 69.35% ABV—making it highly collectible.

Bottles sold out quickly, and resale demand stayed steady among collectors and international buyers.

Listings on secondary and peer-to-peer marketplaces hovered around the £450–£550 range.

Drop to Profit: Timeline

Release Confirmed

01/11/2022

Retailers like Milroy’s list the exclusive bottle at £250 with strictly limited allocation per customer.

Bottles Sell Out

05/11/2022

Within hours, the limited stock is completely snapped up both in-store and online.

Resell Listings Go Live

07/11/2022

Collectors hit the secondary marketplaces, with initial resell prices starting at roughly double the retail rate.

Steady Profits

01/12/2022

As the holiday season ramps up premium whiskey demand, many resellers exit at profits of £500+ per bottle.

George_T. Stagg_2022_

Useful Links / Resource

▶️ George T. Stagg 2022 at Milroy’s of Soho

Final Thoughts

While not a high-multiple flip, George T. Stagg 2022 offered a safe and respectable 2x for those quick enough to grab it. Its combination of brand prestige, rarity, and strong collector interest made it a low-risk, high-demand opportunity in the whiskey Hub space.