FUJIFILM X100VI Limited Edition - limited to 1,934 worldwide and only 110 available for UK

Overview

Fujifilm celebrated its 90th anniversary with the X100VI Limited Edition — a hyper-collectible version of its cult-favorite compact camera.
With only 1,934 units produced globally, and just 110 made available in the UK, demand was sky-high even before the ballot opened.

Each unit came:

• Individually numbered
• In a custom presentation box
• With exclusive accessories (leather strap, soft-release button, history inserts)
• Engraved with Fujifilm’s original 1934 logo

Retailing at £1,934, resale listings in the US already crossed £3,000–£3,300+, especially for sealed, low-serial-number units.

How the Flip Played Out

Access limited to those on the Fujifilm mailing list prior to ballot open.

Ballot ran for 48 hours, entries confirmed by email.

House of Resell advised users to submit multiple unique emails/accounts.

Selected buyers were invited to collect their units in person at the Fujifilm House of Photography in Covent Garden.

Cameras sold instantly on resale platforms for £1,000+ profit, with top offers going to sealed or low-serial-number listings.

Timeline: From Sign-Up to Sold Out

Mailing List Alert Issued

21/03/2024

Members advised to register multiple emails ahead of the ballot. Only 110 units allocated for the UK sparks early urgency.

Ballot Opens

25/03/2024

Private entry form goes live. Each email allowed a single entry — strategic stacking begins.

Winners Announced

02/04/2024

Fujifilm emails confirm successful entries. Winners lock in the right to purchase this 1 of 1,934 global release.

London Pickup & Flips Begin

06/04/2024

Winners collect their units in person at a London Fujifilm event. Resale listings hit eBay almost immediately, commanding sky-high prices.

Useful Links / Resources

▶️ Fujifilm Ballot Mailing List

▶️ Official X100VI Limited Info Page

▶️ eBay Listings – X100VI LE

Final Thoughts

This flip had everything: exclusivity, brand prestige, and guaranteed profit. With just 110 units in the UK, even entering was a win. For those who scored — £1,000+ margins and serious collector interest sealed the deal.