30th Anniversary Beanie Babies

Overview

To celebrate the 30th Anniversary of Beanie Babies, TY launched a limited-run collector's edition featuring three exclusive plushies. On 31 May 2025, the UK got its turn, with Hamleys on Regent Street receiving just 50 of each character, all fitted with a special collector tag.

While a nationwide release is set to follow five days later, those post-Hamleys versions won’t include the collector tag — making this London-only drop the one to flip fast. Buyers on Discord were advised to head in early, but only if local, as resale value hinges on getting in before the mass release undercuts demand.

Breaking Down the Flip

Retail was just £7 each, with most grabbing all three for £21 total.

Stock was limited to 150 units (50 of each plush), all tagged for collectors.

The general UK release will not have the collector tag, lowering flip value after five days.

Early resell bundles sold for £100+, but prices will cool quickly post-wider launch.

Risk was low for locals, but not worth travelling far due to limited upside.

Timeline: From Queue to Quick Flip

UK Drop Confirmed via TY

26/05/2025

TY announces Hamleys as the exclusive launch partner for the UK’s first wave of tagged 30th Anniversary Beanie Babies.

In-Store Launch at Hamleys

31/05/2025

Drop goes live at 10 AM. Only 150 collector-tagged plushies available — early queue secures the bag for sharp resellers.

Fast Resale Listings Go Live

31/05/2025

Full tagged sets flood eBay at £100+ — most flip within 48 hours before mainstream rollout kicks in.

Nationwide Non-Tagged Release

05/06/2025

General UK release begins without collector tags. Demand drops, and resale cools, cementing tagged launch as the true flip window.

Useful Links / Resources

▶️ Hamleys London – Official Store Info

▶️ TY Beanie Babies – Anniversary Page

▶️ eBay UK – 30th Anniversary Beanie Listings

Final Thoughts

This was a quick local flip with a hard deadline — once the UK-wide release hits, the collector tag is the only differentiator, and most casual buyers won’t care. Those who queued early at Hamleys turned £21 into £100+ in less than 24 hours.

If you got a set, move fast — this isn’t one to hold. The window closes quick, but for locals, it was easy profit and light effort for an anniversary drop that hit the nostalgia nerve just right.